Marketing nature experience
December 12, 2013 | News

Marketing nature experience

Highlighting the touristic potential of natural areas along the Danube River and developing them in a sustainable way: This can only be done in a partnership of the Protected Area administrations with the tourism industry. Both bring in their specific expertise in market know-how or respect for nature.

A new project, financed by the Danube Competence Center and GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit), will help to develop and promote cross-border offers in nature tourism. It runs for 18 months and includes capacity-building, product development, and marketing.

Four pilot regions are targeted by product development:

-          The Delta and Lower Prut region, encompassing Romania, Moldova, and Ukraine

-          The Bulgarian-Romanian border stretch

-          The Iron Gate region, including Serbia and Romania

-          The trilateral area at the Central Danube, covering Protected Areas in Hungary, Croatia, and Serbia

A first capacity-building workshop on product development took place on December 10th-11th in Budapest. Representatives from 11 Protected Areas in 7 Danube countries took part in it. Based on the gained know-how, Protected Areas from the same cross-border regions are now getting in contact with incoming tour-agencies, regional tourism associations, and other stakeholders.